Caring for Your Skincare
With a little care, your skincare stays fresh, potent and a pleasure to use. Here's how to keep every formula at its best.
Why do formulas change over time?
Natural botanicals and active ingredients can subtly shift in colour or scent with exposure to air, light and heat — it's a sign of real actives, not a defect. Stored well and sealed tightly, your products stay fresh and effective for their full shelf life.
Everyday do's
- Apply products to clean skin with clean, dry hands or a spatula.
- Close lids and pumps tightly after every use.
- Follow the recommended order — cleanser, treatment, serum, moisturiser.
- Patch test new products on your inner arm before first use.
Best to avoid
- Leave products open or in direct sunlight and heat.
- Store products in a steamy bathroom — humidity degrades actives.
- Mix products in the jar or dilute formulas with water.
- Use products past their expiry or period-after-opening (PAO) date.
Keeping formulas fresh
Check the label
Note the expiry date and the PAO symbol — the small jar icon showing months of use after opening.
Use clean hands
Scoop creams with a clean spatula or fingertip to keep the formula free of bacteria.
Seal it well
Wipe the rim and close lids tightly after each use to protect actives from air.
Watch for changes
If a formula separates, darkens sharply or smells off, it's time to replace it.
Storing your skincare
- Keep products in a cool, dry place away from direct sunlight.
- Store vitamin C and retinol formulas tightly closed — air and light degrade them fastest.
- Keep droppers and pumps clean; avoid touching them to skin.
- Once opened, use products within their PAO window for best results.
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